In January I have prelaunched SOLVE, my young sustainable start-up. I say prelaunch because the website and the first collection are yet to be launched to customers, this will hopefully happen at the end of spring 2017. The reason of this prelaunch was to receive some feedback from the market and see what buyers, bloggers, fashion-enthusiasts and fellow designers, have to say about the upcoming collection.
The wonderful membership at Sylab has brought me, yet again, a new opportunity: to participate at Copenhagen International Fashion Fair (CIFF) with my new sustainable fashion brand, SOLVE. It was there that I was going to get the feedback that I was looking for.
The experience was amazing, three days of intense conversations and interactions with the people visiting the fair. SOLVE's stand was interactive, putting at the disposal of the visitors a mannequin dressed in one of the three convertible garments from the upcoming collection. They were invited to play with it, create new styles and understand how the concept works. But enough writing, I will let the pictures do the talking. As always, form follows feeling!