△Good Design Is As Little Design As Possible △

Less, but better, as the focus falls on the essential condition of the garment: functional responsible beauty. There is no use for burdening it with excess.

This is the final principle that wraps up the 10 principles that will guide my work. Among other aspects, we have talked before about long lasting style, versatility and timeless design. They will always be achieved by simplicity. The cleanliness of the form does more to the aesthetics than a crowd of non-essentials.

As long as a design achieves more with less, it is by far good design. The process to develop garments that will respect all of the other 9 principles (innovative, useful, long-lasting, environmentally-friendly, aesthetic, honest, unobtrusive, understandable and thorough down to the last detail) will be much longer and harder having as little design as possible in mind. But I believe that the struggle is worth it in order to generate timeless quality in my products. They will be made with you in mind. As always, Form Follows Feeling.