 Fashion has always been based on planned obsolescence which is a policy of planning or designing a product with an artificially limited useful life, so that in time it will become unfashionable and you would have to buy more. This issue has been bothering me for a long time so while I was thinking of how to put this in play for my own business 2 solutions came to mind.
When I say long-lasting, the first thing that comes to mind is a product that has a timeless design. This of course means that it avoids being fashionable, focusing more on your own personal taste and therefore never appears antiquated. The second thing is durability of the fabric itself. Sometimes, even though you love a garment and want to lengthen its life, the fabric just can’t take it and it wears off. Then you down-cycle it (turn it into rags for ex.) or throw it away, you garment becoming waste. I’m working my path towards closing this loop by using special developed fabrics that will last longer and give you the everyday comfort you need. For this reasons I am developing a line of clothing that will stay with you for a very long time. My new business model will focus on you having long-lasting clothing that will stand by you so that you can gather memories with it for many years. I will not focus on a sell more- get more business model, but on a care more- earn more one. The next principle will be coming up in the new year. Be sure to catch them all as they are all connected. Form Follows Feeling.
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This kind of product will automatically express your values; it will let the people around you have a glimpse inside your universe before you start a conversation. Of course the aesthetic use would be met as well; timeless design will cover that for you. Stay tuned for the next design principle as they are all, by all means, connected.
Form Follows Feeling.  There are endless possibilities for progression and as the world is evolving it is in need of more and more change.
As technology develops it consequently offers new opportunities for the fashion industry as well. Therefore, I’ve decided to participate in this change. There are several issues that concern me today regarding the fashion and textile industry and I have a great determination to tackle them. By now I have developed a new business model, one that focuses on customer and informational value, stressing different key points. While I am testing the framework by receiving feedback and expertise from qualified people in the fashion industry I realize it is not going to be an easy journey. But innovation addresses perseverance and it’s definitely worth it! Imaginative design will always develop in tandem with evolving technology; it will never be an end to it, you just have to have the desire to search for it. Stay tuned for the next design principle, they are all, of course, connected. Form Follows Feeling. |
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