Fashion has always been based on planned obsolescence which is a policy of planning or designing a product with an artificially limited useful life, so that in time it will become unfashionable and you would have to buy more. This issue has been bothering me for a long time so while I was thinking of how to put this in play for my own business 2 solutions came to mind.
When I say long-lasting, the first thing that comes to mind is a product that has a timeless design. This of course means that it avoids being fashionable, focusing more on your own personal taste and therefore never appears antiquated.
The second thing is durability of the fabric itself. Sometimes, even though you love a garment and want to lengthen its life, the fabric just can’t take it and it wears off. Then you down-cycle it (turn it into rags for ex.) or throw it away, you garment becoming waste. I’m working my path towards closing this loop by using special developed fabrics that will last longer and give you the everyday comfort you need.
For this reasons I am developing a line of clothing that will stay with you for a very long time. My new business model will focus on you having long-lasting clothing that will stand by you so that you can gather memories with it for many years. I will not focus on a sell more- get more business model, but on a care more- earn more one. The next principle will be coming up in the new year. Be sure to catch them all as they are all connected. Form Follows Feeling.