 A few weeks ago, on the 23rd of February, I had the pleasure to be invited, as an external speaker, to the VIA Design Student Incubator. I talked about how we can use sustainability as a design tool and offered an insight on my newly founded sustainable fashion startup - SOLVE. The presentation started with a discussion on how to strategically approach and develop circular thinking. This included views on how to work with sustainable fashion, design methods, circular principles and new business models. This was explained following a multidisciplinary-based toolkit that I have put together as a result of the experience I have accumulated while developing SOLVE. The aim was to help generate a better way of addressing problems and ultimately create good design. To further aid the understanding of how sustainability can help design a business model, I provided a close-up view on SOLVE, starting from reason to the point that we are now at. As a result of this lovely congregation, we've established a new Sustainable Business Design & Entrepreneurship Hub, comprised of teachers and students at VIA Design who are passionate by or work within this field. We also agreed on having me as an associated external consultant and sustainability columnist at The Garage. The Garage is a new initiative of VIA University Collage's student incubator in Herning that provides VIA Design students with office space and various workshops connected to the development of ideas and businesses. All in all, it was a wonderful experience where I had the opportunity to meet and talk with curious like-minded people. There was such a good and inspirational energy around and the event lead to the creation of an exciting new adventure, the SBDE Hub. I can't help but feel gratitude for this amazing place called VIA Design and all the inspiring people within it.
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 At Solve we focus on creating an ideal wardrobe for you. We create clothes that we wish existed, explore new territories and dedicate our work to imagination with a human-centered approach, as we believe that fashion has an added value to the world, apart from aesthetics. With each collection we address timeless aesthetics and needs of the wearer that have not been dealt with yet. We work with design thinking, a multidisciplinary approach and circular economy to develop sustainable innovations. Many thanks go out to Kraftmark (a branding and image studio from Bucharest) & Rite (an architecture and design studio from Bucharest), who did such an amazing job with creating the visual identity of the brand! True professionals that managed to comprise SOLVE’s individual character. Thanks again guys for this awesome work! Form follows feeling indeed.
 For the past couple of months I have been pushing hard with my business project and it has been a challenging and very exciting time. Therefore there wasn't much time available to keep up with the blog so, sadly, even good news travels late. In January I have prelaunched SOLVE, my young sustainable start-up. I say prelaunch because the website and the first collection are yet to be launched to customers, this will hopefully happen at the end of spring 2017. The reason of this prelaunch was to receive some feedback from the market and see what buyers, bloggers, fashion-enthusiasts and fellow designers, have to say about the upcoming collection. The wonderful membership at Sylab has brought me, yet again, a new opportunity: to participate at Copenhagen International Fashion Fair (CIFF) with my new sustainable fashion brand, SOLVE. It was there that I was going to get the feedback that I was looking for. The experience was amazing, three days of intense conversations and interactions with the people visiting the fair. SOLVE's stand was interactive, putting at the disposal of the visitors a mannequin dressed in one of the three convertible garments from the upcoming collection. They were invited to play with it, create new styles and understand how the concept works. But enough writing, I will let the pictures do the talking. As always, form follows feeling! |
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