The world as we know it today finds ideas and information the most powerful tool. In the fashion industry, insight on upcoming trends is one of the most valuable pieces of information a designer could have. Luckily for me, Scandinavians are big on uniting forces when it comes to assuring a strong position in the international fashion scene.
For the last past 4 weeks I’ve been having the privilege of visiting the exclusive Dansk Fashion and Textile who is providing the entire industry with analyses, events, training, projects, networking and political work. Companies may choose to become a member in exchange of a substantial fee.
Among these services, they have a wonderful unique trend library. A designer may be granted access to it but the costs are very high so before one may do this he/she should consider if the investment will be returned. Big and influential companies come here before they start designing for a new season, that way they can stay up to date with the “next big thing” on design trends.
The trend library is equipped with the latest books and materials from internationally renowned trend agencies such as PeclersParis, A+A and Carlin as well as a constantly updated electronic trend database – WGSN; basically a designer’s wonderland and a lovely space to get inspired. Needless to say I lost my marbles the first time I went there. Given its classified content, you are allowed only pen and paper in the library. Fortunately, I got a special pass to take some photos for my article, to give you a visual.
Slowglam, Nature Spun, Metallic Ombré, Artificial Animism – to name a few of the trend books forecast titles I have noted down for the 2017 predictions. Fortunately I managed to meet my main goal which was, of course, to complete my previous research and train of thoughts I had for my new upcoming project. I will, of course, keep you posted ;)