△good design is environmentally-friendly△

 The fashion industry is, by some accounts, the second most pollutive industry in the world, after oil. It is very reliant on finite natural resources, the production of textile fibers being very water, energy and land intensive. After being used, approximately 80% of these textiles turn into waste (they are incinerated or land-filled). That harms our ecosystem at a global scale.

Times are changing, and we are becoming more and more aware of the challenges that our planet is facing. This means that we can no longer do business the usual way, we must adapt in order for future generations to prosper and have a safe place to call home.

Our  natural ecosystem  has never produced waist and therefore I have turned to nature for inspiration. In the living world, one species' waste is another's food. Therefore, I will use Circular Design, a design that "mimics" the natural system. I will do so by:

• using specially designed fabrics that are made out of 100% organic natural fibers that use no hazardous substances and very little water consumption in their production process.
• designing garments that will be 100% biodegradable, which means that they will go back into the soil after you stop using them, as nutrients for other life.
• creating "green value" through a closed loop supply chain management and optimized operations to lower the carbon footprint as much as possible
• developing a conscious life-cycle of the product: the garments will be long lasting in both quality and style; every product will be built so that it can be worn a long time, adjusted to your needs and then recycled.

By closing the loop for textiles, I'm allowing the industry to better capture the embodied value of the textile fibers.
For me a Circular Design creates a waste free economy, where accountability and responsibility will sell the most. There would still be unwanted materials to ‘get rid of’ but they would not end up accumulating in ecosystems, they would instead be regenerated as new resources for the Earth. Design makes an important contribution to the preservation of the environment and for the society. 
Stay tuned for the next design principle as they are all, of course, connected. Form Follows Feeling.