The fashion industry is, by some accounts, the second most pollutive industry in the world, after oil. It is very reliant on finite natural resources, the production of textile fibers being very water, energy and land intensive. After being used, approximately 80% of these textiles turn into waste (they are incinerated or land-filled). That harms our ecosystem at a global scale.
Times are changing, and we are becoming more and more aware of the challenges that our planet is facing. This means that we can no longer do business the usual way, we must adapt in order for future generations to prosper and have a safe place to call home.
Our natural ecosystem has never produced waist and therefore I have turned to nature for inspiration. In the living world, one species' waste is another's food. Therefore, I will use Circular Design, a design that "mimics" the natural system. I will do so by:
By closing the loop for textiles, I'm allowing the industry to better capture the embodied value of the textile fibers.
For me a Circular Design creates a waste free economy, where accountability and responsibility will sell the most. There would still be unwanted materials to ‘get rid of’ but they would not end up accumulating in ecosystems, they would instead be regenerated as new resources for the Earth. Design makes an important contribution to the preservation of the environment and for the society.
Stay tuned for the next design principle as they are all, of course, connected. Form Follows Feeling.