In a fashion industry that is highly powered by planned and perceived obsolescence, there seems to never be enough trends that continuously indicate social change in values and go to dictate what the upcoming seasons will bring. They are both a necessity and a burden as they on one hand inspire new designs, yet on the other (due to them emerging and disappearing at a fast pace) encourage consumerism. But trends have started to indicate that fast fashion is slowing down and responsible innovation is in for the long run.
One thing is certain: for the innovators, the creative minds, these are exciting times! Because of the environmental challenges we are facing and positive changes in legislation, we have been both forced and encouraged outside our comfort zone and this has ultimately lead to disruptive business models. These have at their core accountability and, by design, they encourage more responsible consumption patterns.
In order to create such a business, a frame approach is needed that would help reduce environmental and negative social impact that are linked to the production, use and disposal of the products. Of course extensive changes have to be made in the value chain, from product design to production process and supply chain management.
If you are up for the challenge, an exciting new tool has been created that will guide you through the process. The Ellen MacArthur Foundation and IDEO have released the first design thinking guide for the circular economy. According to the foundation, it has been created to drive awareness of the circular economy and it encourages innovators, entrepreneurs and corporate change-makers to ask new questions about value creation and long-term business health. It is free and user friendly so go ahead and give it a try: https://www.circulardesignguide.com/methods .
There is an amazing potential just waiting to be discovered by new businesses. We find ourselves at the beginning of the 4th industrial revolution where AI, digital, physical and biological system are brought together to maximize human well-being with responsibility stimulating each initiative.